Traceability and transparency are key functions of the supply chain, and the ability to track goods from the initial step to the final delivery can give both shippers and consumers added assurance about the integrity of goods. Blockchain technology could take that a step further, verifying each link within the chain.
Strategic decision making relies on data, and business leaders want to know they can trust the information they receive. The 2017 U.S. CEO Outlook published by KPMG reported that 49 percent of CEOs said they are concerned about the integrity of the data they receive.
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