technology

The rise of digital technologies is changing the way businesses operate, and advances in everything from artificial intelligence to blockchain have the potential to redefine companies while creating new opportunities. These advances are changing not only what is expected of businesses, but also what is expected of the leaders within the organizations.

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Safety is a critical concern for fleets and professional drivers, and onboard safety technology is a powerful tool to enhance drivers’ ability to control a motor vehicle, improve reaction times, reduce liability and even help control insurance costs.

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Vehicle utilization directly impacts profitability, operational efficiency and sustainability. Having high utilization ensures fleets are maximizing their capacity and overall operations. Tracking fleet utilization metrics can help carriers better understand their operational efficiency, but without metrics to compare to, it is hard to know what good actually looks like.

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Fleets expect uptime, and Penske Truck Leasing uses technology, data and analytics to customize maintenance programs, proactively address potential issues and keep trucks moving.

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Software updates are a critical component of maintenance for Class 8 tractors. As with cellphones and laptops, software updates address bugs, provide security patches and improve features. Plus, some updates, such as those related to emissions, may be mandated by regulatory agencies, including the California Air Resources Board or the Environmental Protection Agency.

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Fleets are using technology to improve truck driver safety and shape driver habits. Onboard safety technology improves safety and can increase efficiency, reduce liability and cut costs — but fleets need to gain driver acceptance of any new solutions.

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The use of sustainable vehicles and fuels is growing in medium- and heavy-duty fleets, and fleets are adopting a range of technologies and have plans to add alternative technologies going forward.

“We believe that 2027 could very well be the last of the major diesel engine development programs that we see out there in the world — which is pretty amazing,” said Erik Neandross, CEO of Gladstein Neandross & Associates, which created The State of Sustainable Fleets 2023 report.

The report, sponsored by Penske Transportation Solutions and released during the Advanced Clean Truck Expo on May 1, examines the current state of prevalent sustainable vehicle platforms for medium-duty (MD) and heavy-duty (HD) fleets and identifies the trends shaping the industry’s future.

For the first time since the report launched in 2020, 75% of fleets that have never used leading clean drivetrain technologies plan to increase use in the next five years. “Across clean fuel types, we’re seeing accelerating momentum and an increasing commitment to low-carbon fuels and zero-emission commercial vehicles,” Neandross said.

Regulatory requirements and government incentives are helping to move projects forward, but Drew Cullen, senior vice president of fuels and facility services for Penske Transportation Solutions, said all fleets are trying to do the right thing even outside of regulatory pressure. “We’re all trying to get workable solutions that we can fit into our business to make a difference,” he said, adding that operational capabilities are critical.

Cullen spoke as part of a panel presentation following the report’s release. He was joined by Thomas de Boer, vice president of commercial road transport for Shell, and Ari Silkey, general manager of North American surface transportation for Amazon.

Battery Electric Vehicles

Interest in battery electric vehicles (BEVs) has continued to increase. Orders for MD and HD BEVs surged 640%, with nearly 30,000 MD orders and 2,400 HD battery-electric school bus orders placed in 2022.

“Zero-emission vehicles and other alternative powertrains, infrastructure, renewable energy and funding all continue to make significant strides in meeting and exceeding fleet sustainability targets,” Cullen said.

At least half of fleets across 11 different fleet types, including logistics, transit, school, cargo and delivery fleets, have operated an MD or HD battery-electric vehicle in the annual survey and 92% of those fleets plan to grow their use. The report found that 85% of fleets taking part in the survey are using electric yard trucks.

A memorandum of understanding (MOU) signed by 17 states and the District of Columbia set a goal of reaching 100% ZE sales for MD and HD vehicles by 2050. Although the MOU is voluntary, 13 of these states have taken action to reach the goal by adopting or beginning to adopt California’s Advanced Clean Trucks requirement for ZEV sales in their states.

Hydrogen Fuel Cells

Legislators and regulators are investing in hydrogen production and fueling infrastructure, and private investments by global leaders are also targeting production. The public hydrogen station network grew 12% and the first plans to build station networks outside of California were announced for the central, mid-Atlantic and southwestern U.S.

According to the report, a viable refueling landscape could soon exist as these vehicles become commercially available. Among respondents, 10% of fleets using clean vehicles have operated fuel cell electric vehicles (FCEVs) in the last two years, with 63% expecting to grow their FCEVs in the coming years. Transit and regional/long-haul goods movement fleets have the highest use rates, with approximately 17% reporting use of at least one FCEV.

Natural Gas Vehicles

Fleet demand for natural gas vehicles (NGVs) continues to rise, indicating high user confidence and satisfaction with this mature, clean drivetrain technology. Plus, compressed natural gas (CNG) and renewable natural gas (RNG) continue to offer price advantages compared to diesel. On average, surveyed fleets that used natural gas in the last two years used it for approximately 20% of their vehicle population, the largest penetration rate among users of any of the clean drivetrains in the study.

Propane Vehicles

Propane engines on the market today already meet stringent new engine emission requirements, and the propane vehicle and fuel market also continue to play a role in the industry, especially with bus fleets. The study found that 57% of fleets surveyed plan to increase their propane consumption during the next five years.

After two years of declining sales, industry reports indicate that sales of new propane vehicles increased 11% overall in 2022, thanks to a surge in demand for medium-duty paratransit, municipal and utility vehicles.

Renewable Diesel

Renewable diesel (RD) has proven to be a sustainable drop-in fuel that can replace diesel and both the production and use of the fuel has grown. In 2022, domestic RD production doubled from 800 million gallons in 2021 to more than 1.7 billion gallons. On the demand side, national RD consumption increased by more than 45% for the second year in a row, and it represented 83% of all bio-based diesel consumed in transportation in California for the first three quarters of 2023.

“The expansion of renewable diesel gives others options when a zero-emission piece of equipment or renewable natural gas isn’t a solution for them,” Cullen said.

Penske offers RD at several of its locations on the West Coast. “We realized this is a true drop-in fuel that comes with a much lower overall emissions footprint than regular petroleum diesel,” Cullen said.

Overall, fleets and their industry partners are working together to decrease emissions. “It feels really good that the industry is progressing, and a lot of these partnerships are coming together all over the place and continuing to move things along,” Cullen said.

Download the report: The State of Sustainable Fleets 2023

The use of advanced driver assistance systems, also called ADAS, in commercial vehicles continues to increase as fleets and regulatory agencies work to improve safety, control costs and limit liability. ADAS applications include adaptive cruise control, automatic emergency braking, blind-spot detection and forward-collision warning systems. The technology can improve driver performance, reduce fatigue and enable customized coaching.

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Thorough pre- and post-trip inspections help drivers and carriers meet federal safety standards and improve safety — and the results of roadside inspections can hurt or help carriers' safety scores depending on what law enforcement finds.

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With Penske Driver™, your drivers can easily complete daily tasks to stay safe and compliant. Tasks like logging Hours of Service (HOS) in a Penske rental and completing eDTR are made easy and paperless. You can even manage your drivers' access through a secure online website.

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With Fleet Insight™, Penske customers can manage their fleet on their own time. This tool provides you with real-time visibility, saving valuable time and money. You can monitor every vehicle and move your fleet and your business forward.

Learn more about how Penske customers are using Fleet Insight to effectively manage their fleet.

“Fleet Insight is the backbone of all of our Penske fleet discussions.” – Customer Case Studies, "Fleet Insight Guide"


Highlights include:

  • View and customize your dashboard
  • Invoice management through improved accessibility
  • Manage roadside assistance requests and maintenance
  • Easily report mileage for timely and accurate billing
  • Gain access to all rental documents, invoices and more
  • Get insights through comparative reports

Penske’s free app for drivers, Penske Driver™, gives them tools to remain compliant with electronic logging device (ELD) mandates and complete their daily tasks, including submitting fuel receipts, requesting roadside assistance and more.

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Tampa is a hot spot, literally, metaphorically, and technically speaking. It has intermittently ranked on Penske’s Top 10 Moving Destinations list since 2011 – and solidifying Tampa as a place to relocate – the Tampa Bay region ranks #6 for tech worker relocations, according to The Tampa Bay Business Journal.

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Winter weather and the harsh driving conditions that come with it can be hard on trucks and difficult for drivers, but proper maintenance and the latest safety technology can help keep equipment and those on the road safe.

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Live diagnostic reporting systems have a number of benefits for carriers, including minimizing delays associated with breakdowns and reducing the risk of Compliance, Safety, Accountability (CSA) violations, but unless the systems are managed properly, carriers may be overwhelmed with fault codes that leave them with more questions than answers.

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Penske Truck Leasing uses technology to cut failure rates and identify maintenance concerns early, which reduces overall maintenance costs while also improving customer uptime.

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Automated and autonomous vehicles will play a significant role in the future of the transportation industry, and manufacturers and technology providers are developing new technology suited for the vehicles of tomorrow. According to the 2020 Annual Third-Party Logistics Study, the term autonomous has taken on a broad meaning within the transportation industry and can be used to describe a range of technologies, from the varying levels of automation that are already happening within the trucking industry to self-driving vehicles.

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