Find and Keep Drivers With the Right Equipment, Technology and Programs
Driver shortage issues have shifted as capacity has fluctuated. However, the fundamentals behind the driver shortage have not disappeared, and it remains a top industry concern. The right equipment and technology can appeal to drivers and give fleets a competitive advantage when building and retaining their pool of drivers.
According to American Trucking Associations (ATAs), the driver shortage did improve slightly last year, but the industry is still short about 60,000 drivers, and that number could rise to 82,000 by the end of the year.
The ATA estimates that the industry needs nearly 1.2 million drivers over the next decade to replace those leaving the trucking industry and avoid the driver shortage, which is expected to expand to more than 160,000 by 2031.
Fleets are using several strategies to attract and retain drivers.
Late-Model Equipment
Equipment manufacturers are increasingly focused on driver comfort. Late-model Class 8 tractors feature better driver ergonomics and position more controls at drivers’ fingertips, which can also increase safety. Systems, such as auxiliary power units that allow drivers to use accessories and maintain comfort in the cab without idling, can also increase driver satisfaction.
Safety Technology
Technology can make driving easier, taking some of the strain off professional drivers. Driver-assist technologies, such as collision avoidance systems, lane departure warnings, and adaptive cruise control, can also result in safer vehicles.
Well-Maintained Tractors and Trailers
Drivers feel safer and more comfortable in reliable equipment. A full-service lease ensures equipment is well maintained, minimizing breakdowns and increasing uptime, all of which can keep drivers happy and behind the wheel. What’s more, new equipment can enable longer intervals between services, and telematics can allow technicians to diagnose issues remotely, both of which keep equipment and drivers on the road.
Driver Wellness Programs
Creating an environment where drivers feel valued and respected is essential. Resources to improve driver health, such as sleep apnea or nutrition programs, can encourage drivers to take care of themselves and show them the company cares about them. Some programs, including those on sleep apnea, also improve safety for the driver and the fleet.